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Perhaps the photo looks staged because it has been colorized.
I think that is the answer.
Perhaps the photo looks staged because it has been colorized.
Those porcelain signs are very durable. Of the ones I have seen , the few that have had
damages was done by someone who used them for target practice in the past.
I wounder if the Pegasus survived? It seems like more then any other single porcelain sign of the time, those old flying horses were survivors!
I have this mounted on my '46 Texaco truck.
" With your choice of traditional or newfangled gas pump. "
Here's a short promotional film shot in the early sixties promoting foul-weather gear for filling station attendants. The footage was shot at several Mobil stations around Wellesley and Woburn, Massachussets, and what's interesting is that the attendants shown appear to be the real deal and not costumed actors. No painted-on smiles and glistening bowties, just real working men in rumpled overalls and wet raincoats.
I have the Texaco uniform guide for 1962 around here some place, and not only rain gear was available but also cold-weather parkas and hats. My grandfather was very partial to a Russian-style fur "trooper" hat, complete with a Texaco insignia on the front.
I very rarely saw him wear anything that wasn't "forestry green", and he never, ever wore any kind of a tie with his uniforms. When they buried him in a conventional suit and tie it looked like he had on somebody else's clothes.