LizzieMaine
Bartender
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- Where The Tourists Meet The Sea
Yep. Essolene was Jersey Standard's answer to Mobilgas in the snappy-one-word-trademark derby. They also offered Essolube Hydro-Refined Motor Oil. These products had the distinction of being promoted by Groucho and Chico Marx on the Esso-sponsored "Flywheel, Shyster, and Flywheel" radio program, but neither approached Ed Wynn's skill as a comedian-shilling-for-an-oil-company, and Groucho, especially, sounded profoundly bored about the whole enterprise.
By the end of the thirties, Essolene had been replaced by Esso Extra, a branding that continued into the 1970s.
By the end of the thirties, Essolene had been replaced by Esso Extra, a branding that continued into the 1970s.