ChiTownScion
Call Me a Cab
- Messages
- 2,247
- Location
- The Great Pacific Northwest
Meanwhile, here is snazzy Soviet people's gas station.
Stop in and enjoy a delicious Volga-Cola, the new drink for the pro-le-tari-at. Only a ruble, you get a lot, Volga-Cola hits the spot!
What they were most likely to drink was a carbonated concoction called, "Baikal." Natural herbs, citric acid, sugar, and not really a cola. Until 1973 when Pepsi was first introduced. By the time that I first visited Russia it was no longer available.
My research is that Coca- Cola was viewed as Western decadence by the Soviet leaders: was Pepsi seen as something else, or perhaps the lesser incarnation of that evil? I'm trying to envision the Boys pitch that angle when negotiating marketing rights in the USSR.