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I love shoebox Fords. That looks like a 1950 but it's hard to tell for sure with the hood up.
I love shoebox Fords. That looks like a 1950 but it's hard to tell for sure with the hood up.
That's what I thought as well.Looks like the 1950 Ford crest rather than the F-O-R-D of 1949.
Great shot of the abstracted "Shell House" station format. The pylon is a chimney, designed by the Boys to evoke a warm feeling of suburban hominess. Doesn't it just?
It looks like the prow of a steam ship, plowing through the building, lol.
Rob
If you put smart people in a room and give them money to come up with ideas, they will; and if they are really smart people, they will convince themselves and others that the ideas they come up with are really smart; and if there is no real objective way of judging those ideas, the smart-people-room-money-ideas-convince-others loop will just go on and on. That is a large part of the advertising business in a nutshell.
I've mentioned this before, but boiled down to its core: "Bank of Boston" paid smart people to sit in a room and come up with a million dollar idea (literally, that's what they got paid), which they did. The idea was to take the preposition "of" out of "Bank of Boston" to create, drum roll please, "BankBoston." (Seems worth $1,000,000 to me, right?)
The Bank was ecstatic with its new name (smart people will convince others that their ideas are smart), they had a big (and I mean big) roll out campaign, everyone was happy and two or so years later the Bank was bought out by Fleet Bank and bye-bye "BankBoston," name and all.
And to this day there are those of us who gleefully call the "FLeetCenter" the "FleeceCenter." So thanx, Boys, at least, for that.
The use of the caduceus by Sunoco has to be one of the weirdest trademark ideas ever. It stood for their "mercury-refined" motor oil -- since Mercury carried a caduceus -- but given that then, as now, most Americans were not all that up on their Bullfinch's, it just makes it look like the station is leasing out office space to a doctor. "The proctologist will see you now, you'll find him in the back there, behind the air compressor."
That gives new meaning to all purpose grease."The proctologist will see you now, you'll find him in the back there, behind the air compressor."