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Incredibly, it’s a promo shot for Esso.
You can buy your gal that dress at the 5 & 10,
devoid of any gratuitous prurience.
I was surprised it was so aggressive. I always think there was less of that back then, and then an ad like this pops up and I think - yea, nothing really changes.
As to the dress, hard to tell from the B&W, but that material looks very 40s, not easy to find today and the cut and fit are also not easy to find. My girlfriend does have some like that - both new vintage-inspired ones she's found over time and a few vintage dresses that she's also found. Also, she used to know a woman who made dresses like that from NOS material (for very, very reasonable prices). She doesn't want to look like something from the '40s, but believes that a simple well-cut dress is timeless and wishes they did more of that today.
It's funny, the "fashion" gowns of the era - the more expensive clothes that you see the "Park Avenue" women wear in the movie of the era - mainly look dated and (sometimes) silly today, but the day-to-day dresses that the "average" woman wore (look at the dresses in "Manhattan" the TV series about the Manhattan Project) have a much more timeless, classic feel that - with some exceptions - don't look out of place today. Those are the ones she loves.