Marc Chevalier
Gone Home
- Messages
- 18,192
- Location
- Los Feliz, Los Angeles, California
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Back in 1927, a guy calling himself "Necktie Tyler - The Blind Tie Salesman" sent long manila envelopes to thousands of people. In each envelope were four neckties, a stamped address label, and a return envelope.
If you liked the four ties, you could put your payment of $1.25 (cash accepted!) in the return envelope, stick the label on it, and drop it in the mail. If the ties didn't suit you, you could put them all back in the long envelope, reseal it, stick the address label on it, and send it back to Necktie Tyler.
What strikes me about all this is the level of trust and courtesy behind it. Necktie Tyler bet that folks would actually send him the money, or at least the ties. I have the feeling that many of them did ... although at least one didn't, which is why I found a package with the ties and the return envelope. Oh well!
One more thing that Necktie Tyler gave his potential customers: a little card with something called the FLAG CREED. For better or worse, I thought it was worth sharing here:
Back in 1927, a guy calling himself "Necktie Tyler - The Blind Tie Salesman" sent long manila envelopes to thousands of people. In each envelope were four neckties, a stamped address label, and a return envelope.
If you liked the four ties, you could put your payment of $1.25 (cash accepted!) in the return envelope, stick the label on it, and drop it in the mail. If the ties didn't suit you, you could put them all back in the long envelope, reseal it, stick the address label on it, and send it back to Necktie Tyler.
What strikes me about all this is the level of trust and courtesy behind it. Necktie Tyler bet that folks would actually send him the money, or at least the ties. I have the feeling that many of them did ... although at least one didn't, which is why I found a package with the ties and the return envelope. Oh well!
One more thing that Necktie Tyler gave his potential customers: a little card with something called the FLAG CREED. For better or worse, I thought it was worth sharing here: