Max Factor leaving US?

[roselily]

Say it isn't so- I read on Makeup Alley that Max Factor is pulling out of the US market?

 

[Lollipop]

Yep...I just googled and all the links were about Max Factor "leaving" the US...I read on one of the sites, That it was because Cover girl was making better business, or something along those lines.

Argh...I really liked the foundation, too!:rage:

 

[roselily]

I'll miss the auburn mascara. It's so hard to find even BROWN mascara!

 

[goldwyn girl]

NOOOOOOOOO, don't tell me this !!!!

 

[Emer]

Bummer. I've never used their stuff, but I was planning on trying a few things after reading the beauty bargains thread. I wonder if you'll still be able to buy them online like at Drugstore.com or Amazon.

 

[Christy]

Oh no! That's so sad, they're such a classic!

 

[LelaViavonie]

This makes me sooo sad.. I love thier mascara.. its amazing and the stay proff is impecable... I am just sooo sad

 

[GibsonGirl]

What a shame! I've been wanting to try the pan make up i hear so much about.

I can understand why they've been having issues though. I don't think their marketing has been very strong. They have such a wonderful heritage and company story and strong, iconic products, yet I don't feel they've been playing to their strengths. They've been trying to rely on trendy gimicky products (um two tone mascara?) and have been using almost trashy-looking campaigns which just seems to me to be fighting against what the company is all about. Old-hollywood is in and they could be playing that up, using classic beauties and playing up that old-hollywood glamour that the company was built upon.

 

[Vanessa]

I'll miss the auburn mascara. It's so hard to find even BROWN mascara!

I'll have to stock up on this. I have a hard time finding brown & lighter mascaras as well.

 

[sixsexsix]

What a shame! I've been wanting to try the pan make up i hear so much about.

I can understand why they've been having issues though. I don't think their marketing has been very strong. They have such a wonderful heritage and company story and strong, iconic products, yet I don't feel they've been playing to their strengths. They've been trying to rely on trendy gimicky products (um two tone mascara?) and have been using almost trashy-looking campaigns which just seems to me to be fighting against what the company is all about. Old-hollywood is in and they could be playing that up, using classic beauties and playing up that old-hollywood glamour that the company was built upon.

I think it might also have something to do with all the bad press Andrew Luster (Max Factor heir) created for the company. Luster is serving 124 years in prison after being convicted of over 80 counts of rape between 1996 to 2000. The case received a ton of press a few years ago when "Dog the Bounty Hunter" captured Luster after he fled to Mexico to avoid his sentencing. I can't imagine bouncing back from that kind of media coverage to be an easy task.

 

[stephie.jean]

So sad...

Their Lasting Performance Foundation in Light Champagne was the only drugstore foundation that is both yellow enough and pale enough for me in the winter...I guess I should stock up.

 

[Tourbillion]

I'll miss the auburn mascara. It's so hard to find even BROWN mascara!

No kidding. First Bourjois left Sephora with their brown waterproof, now Max Factor. I guess it is back to specialty mail order for "special" auburn mascara.

 

[VanillaT]

sixsexsix, I think you are right. I like their Pan-stick makeup, however that news story left quite a bad taste in my mouth. It is really too bad all around-- after discussing it with a friend a while back we had both decided not to purchase any more MF products because the association was just that bad. I haven't researched it enough to know, but I thought Proctor Gamble owned MF at this point, so who knows if by purchasing MF products we are indirectly supporting Luster or not-- probably not. But even so, like I said the association was just too bad.

 

[Red Diabla]

I don't know anything about Luster or whether he still gets money from Max Factor sales, but I found Max Factor at Bed, Bath and Beyond last week. The packaging says it's made in Italy and distributed by P&G, for what it's worth.

Also for what it's worth, I picked up the dark auburn mascara, brown eye pencil, light mineral powder, and a lipstick. I might have to go back and pick up the Pan Stick makeup while I can, too!

RD

 

[RitaHayworth]

Hmmm. I wonder if they are leaving Australia too?

 

[Miss 1929]

Most disgruntling...

And I just got a few WONDERFUL new lipsticks, Max Factor Runway Matte in #36, #40 and #44. Buy them if you can find them.

 

[Goldfish]

Don't worry, you've got us European girls to get those products for you!



To my knowledge Benefit's Bad Gal mascara will be available in brown soon.

 

[RitaHayworth]

Don't worry, you've got us European girls to get those products for you!



To my knowledge Benefit's Bad Gal mascara will be available in brown soon.

LOL Im happy to ship from Australia too!!

A friend of mine in the states sends me American stuff. We call them "care packages"