LL Bean Catalog, 1933

[scotrace]

I have photographed much of my 1933 LL Bean catalog. I have Bean catalogs from the 30's - 60's. My Maine Engineering Shoes are exactly like the picture.

Here they are.

 

[Dinerman]

I want a cold proof duck hunting coat. For that price.

 

[BegintheBeguine]

Thank you for sharing that, Scotrace.

 

[Marc Chevalier]

Fascinating! Some of those flannel shirts and mocassins have hardly changed in 73 years.

.

 

[Mojave Jack]

Rubber Duck Hunting Shirt? When is rubber duck hunting season, anyway? Just be careful not to shoot holes in your tub!

 

[Serial Hero]

Rubber Duck Hunting Shirt? When is rubber duck hunting season, anyway? Just be careful not to shoot holes in your tub!

I think you're supposed to use rubber bullets when shooting at rubber ducks, so you avoid that problem.


Thanks for sharing. It's great to see how little some things have changed.

 

[scotrace]

See the NRA logo on the cover? Bean must have been an early adopter. I wonder what the "Provisional" designation means?

 

[BigSleep]

NRA Logo

I dont think that is the same NRA we know today.
I think it is something like "National Relief Association"
It was something from the great depression.

I think.

 

[Miss Neecerie]

National Recovery Act, part of the New Deal

The National Industrial Recovery Act (NIRA) of June 16, 1933, was part of President Franklin Delano Roosevelt's New Deal. It authorized the President to regulate businesses in the interests of promoting "fair" competition, supporting (that is, raising) prices and wages, creating jobs for unemployed workers, and stimulating the United States economy to recover from the Great Depression. The law created a National Recovery Administration (NRA), an executive agency exercising powers which Congress had delegated to it, to promote compliance on the part of corporations. Firms that voluntarily complied could display the Blue Eagle.
The NIRA was strongly supported by heads of industry, some of whom had helped draft the legislation. Gerald Swope, head of General Electric, was one of the first champions of this legislation which legalized cartels and encouraged government spending on public works. This increased spending was designed to restore prosperity and benefit General Electric and all businesses. Harry Harriman, president of the U.S. Chamber of Commerce and a leading supporter of the legislation, argued that "it constitutes a most important step in our progress towards business rehabilitation." Most large corporations supported it while smaller business generally were quiet.
The NIRA was overturned in May 1935 when the Supreme Court of the United States unanimously ruled in the case Schechter Poultry Corp. v. United States (295 U.S. 495), sometimes called the "sick chicken" case, that the Act infringed upon states' authority, unreasonably stretched the Commerce Clause, and gave legislative powers to the executive branch in violation of the Nondelegation doctrine. By then the NRA program had become unpopular and there was no effort to rewrite the legislation.
There is controversy over the effectiveness of this act. Section 7a dealt helped promote the formation of labor unions and in 1935 was incorporated into the Wagner Act.

Taken from:
http://en.wikipedia.org/wiki/National_Recovery_Act


Since your catalog is from the Fall, the NRA would only have been in effect scant months before press time, and so I would wager that the Provisional status means they were in compliance, but had not been officially designated yet.

 

[jake_fink]

Another welcome addition to the catalogues library. Thank-you for sharing these scotrace. I did indeed notice the leather blouse, also the vacation bag and the long point collars on the Maine outing shirts.

Great stuff.

 

[Matt Deckard]

Thank you for posting this... it's just amazing.

 

[Alan Eardley]

Cape Leather Blouse

I love the 'Cape Leather Blouse' - a civilian A-1 jacket. At $8.50 including shipping!

Alan

 

[scotrace]

But no knits...

 

[cooper]

I like the engineering shoe.

 

[Fletch]

"Vest with Sleeves"???

Today we'd call that a "Jacket"!

Notice also that "Hunting Pants" in 1933 all assumed you'd wear proper high boots.

 

[olive bleu]

Scott, thanks so much for posting this. I am a huge L.L. Bean fan, and still wear their classic Beanboots every winter. I would love to get my mitts on a pair of those Bearpaw snowshoes for $7.50.My Dad always had a pair of those. and snowshoeing is such great fun

I also loved looked at the STYLE HITS 1941..such great suits!

 

[Michaelson]

I wonder what the 'washable leather jacket' was made from?[huh]

Regards! Michaelson