Ladies Home Journal April and May 1934

[texasgirl]

Here are some pages out of the April and May 1934 issues of Ladies Home Journal.

Enjoy! PM me if you want high-resolution scans



New Dress Ideas
I like how the first dress you can button up or down for a V neck. Then they show with jackets and without. Oh and the red one!

Again they show with and without the jacket.

The new Shirt-waist Dress- check out the 3 piece one with cute socks for summer

Suits:

This article talks about the new fabric choices- florals, Eqyptian figures, plaids, polka-dots- for 10 cents you can get 44 samples!

Crafts- Accessories you can make yourself:

This makes me want to learn to knit!!! All so pretty- love the hats!

 

[texasgirl]

Here are some neat ads:


A couple mention the World's Fair

I love this kitchen!

Pineapple ad, but I love the dress

Coke ad- served in hospitals so you can be sure it's pure and wholesome!

 

[texasgirl]

Here's an article about walking, and the shoes to do it!

The new hairdo- The Upturn

And a cutex ad about the new nail polish colors- they have 7 colors to pick from!

 

[Inky]

Fantastic! I am moving right into that kitchen in my dreams tonight!! Thank you for taking the time to scan these and sharing, Texasgirl!!

 

[texasgirl]

And last but not least, a survey of men and what they find attractive about women!

1. Good complexion
2. Good figure
3. Good teeth
4. Nice hair
5. Good clothes
6. Pretty hands
7. Pretty feet

When asked what detail of grooming do most women neglect- it was their hair! And the pet peeve was greasy hair and "artificial-looking marcels"- fingerwaves?

63% prefer brunettes, 29% blondes, and 8% redheads

And perfume throws men off their emotional balance

But 70% are in favor of lipstick

2

 

[Lady Day]

What great content Texasgirl! :eusa_clap

Mind if I add this to the '30s basics' thread? I dont want this thread to get lost later down the line.

LD

 

[Miss Sis]

PLEASE can I step back to 1934 now? lol

I love women's magazines for all their different content and this is great. I love all the frocks and the 'knitteds'. The kitchen is certainly pretty different to what you would have got in England at the time!

 

[texasgirl]

Sure, whatever works best Glad ya'll are enjoying them.

BTW I was really surprised at the size of these magazines. They are 11" x 14" and have 150+ pages. A lot of ads too- just like they do today

Oh and here are the covers too:

April- Easter bonnets!

May

 

[tuppence]

I wish we could still get linoleum like that.

 

[Lady Day]

April- Easter bonnets!

I have this one! I posted some scans in the NRA thread.

LD

 

[Miss Neecerie]

I wish we could still get linoleum like that.

ahhh but you can! or very similar...whole thread with resources on it is

http://www.thefedoralounge.com/showthread.php?t=24694&highlight=linoleum

 

[Lotta Little]

Ha! These are great. I personally live to "throw men off of their emotional balance," and I intend to refer to myself as a "sub-debutante" from now on.

 

["Skeet" McD]

Fantastic Material...

Dear Texasgirl,
What a wonderful resource you've provided for us...thank you! This was not accomplished without a lot of work, I think.

"Skeet"

 

[DameIniquitous]

I love the advert for Coca Cola in hospitals!

 

[texasgirl]

You are welcome all

At Laura's suggestion, I have uploaded to my unused Flickr account so ya'll can download- good idea, Thanks!

http://www.flickr.com/photos/texasgirl_333/sets/72157616871666344/

And Skeet, I'm going to try and work on the LL Bean one today- had to do the girlie stuff first

 

[CherryRed]

Wonderful!!! That kitchen is STUNNING!!!

 

[Classydame]

Thank you so much for scanning and sharing! I just love 'em all!

 

[lazydaisyltd]

Ha! These are great. I personally live to "throw men off of their emotional balance," and I intend to refer to myself as a "sub-debutante" from now on.

On the subject of sub-debutantes...there is a cute and funny old novel by Mary Roberts Rinehart called "Bab: A Sub-Deb", about the misadventures of a sub-debutante...it's available free to download on Manybooks.net.

 

[GreyAndWhiteCat]

The Kitchen.....

.... is lovely!

I much prefer this over the steril styles that you get now.
Thank you for the scans texasgirl.

 

[Miss 1929]

And this is why I love the 30s so!