Marc mndt
I'll Lock Up
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I'm not sure I agree on this. I used to work as a sales associate for Ralph Lauren, which is a fashion brand imo. RL had clothing produced in England, Italy, USA, China and low wage countries like Pakistan, India and others.With a fashion brand. the brand itself seems to be what pulls in the money - most consumers, I think, don't really care where something is made.
Most of RL's customers were very educated and knew exactly what they were buying and where and by whom it was produced. If they bought a cashmere sweater which was made in Italy, they knew it was produced by Loro Piana. If they bought a Polo suit made in Italy they knew it was produced by Corneliani. Purple label shoes were made by Edward Green and most customers knew.
I had customers who were ready to buy some jacket but changed their mind when they saw it was made in China. Most sensitive to country of origin were the Chinese. Chinese did not want to buy anything made in China.
I guess this awareness is stronger amongst buyers of high end fashion.