Marc Chevalier
Gone Home
- Messages
- 18,192
- Location
- Los Feliz, Los Angeles, California
Forgotten Man said:... it's a late 30s or early 40s Gus S. May... I know nothing of this brand other then it is stamped on the sweatband that it was sold at the Los Angeles Biltmore Hotel...
HarpPlayerGene said:I think the May is the oldest. Looks like a pretty wide piece of leather inside. probably '40s, maybe earlier. I don't know much about this more obscure hat maker but I love these 'off' brand oldies.
Mr. Gus S. May was not a hatmaker or brand -- he was a Los Angeles haberdasher with a store (predictably named "Gus S. May") located inside downtown L.A.'s luxurious Biltmore Hotel. The haberdashery was in business from the '20s through the '60s. "Gus S. May" was a competitor of "Oviatt's", which was just a block away. (Meanwhile, James Oviatt had a branch store inside Beverly Hill's luxurious Beverly-Wilshire Hotel. Copycat...)
Forgotten Man's fedora was made by someone else for "Gus S. May". (Incidentally, Borsalino, Mossant and Knox also made hats specifically for "Oviatt's" -- sometimes these hats would only say "Oviatt's" on them, regardless of the maker.)
Here's a cool '40s-'50s shirt sold by "Gus S. May": http://www.rokit.co.uk/product.php?product_id=MC151103
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