Hat Ads

Shaul-Ike Cohen · Sep 4, 2008

Bad links, I'm afraid ("The image or video has been moved or deleted").

Lefty · Sep 4, 2008

Sorry about all that. I decided to do some cleaning up around my photobucket account, which caused many of my photo links on the lounge to break. I don't understand why some, but not all of them broke, as I've completely re-arranged, renamed, and privatized my photobucket account.

astaire · Sep 24, 2008

Douglas owns a felt hat company

After all these years, I now know that our fellow lounger owns a felt hat company :eusa_doh: . Here's the proof:

[/IMG]

This ceramic ashtray shows the name of a felt hat shop in Batavia, the Dutch East Indies before 1942. Weltevreden is the name of an area in Batavia where the affluent Dutch and Chinese lived. The Chinese name seems to be the name of the proprietor, which was common during the old colonial days before world war II.

I found it amusing since there was demand for felt hats in the sort of warm weather we experience here. Perhaps it was cooler back then or that felt hats were worn when the Dutch went to the mountains for weekend retreats.

Okay Douglas, you can come out now

Lefty · Oct 13, 2008

one expensive hat for 1944

The first 3 lines read:
A hat of certain elegance and distinction for Gentlemen habitually interested in the best.

Has anyone heard of Hatco's Beaver Flow hats?

Lefty · Oct 13, 2008

Here's the only thing I can find on it.
All google searches just net various links to the ebay sale.
Word Mark B F BEAVER FLOW
Goods and Services (EXPIRED) IC 025. US 039. G & S: HATS FOR MEN. FIRST USE: 19440404. FIRST USE IN COMMERCE: 19440404
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.07.01 - Globes with outlines of continents
03.09.02 - Badgers; Beavers; Chipmunks; Ferrets; Groundhogs; Minks; Mongoose; Opossums; Otters; Possums; Raccoons; Sables; Skunks; Squirrels; Squirrels, chipmunks, skunks, raccoons, badgers, woodchucks, beavers, sables, minks and the like; Weasels; Wolverines; Woodchuck
03.17.02 - Feathers
24.09.01 - Flags, rectangular or square, excluding American flag or checkered flag
24.09.07 - Advertising, banners; Banners
24.09.09 - Flags, more than one; More than one flag
Serial Number 71469335
Filing Date April 14, 1944
Current Filing Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0411042
Registration Date January 2, 1945
Owner (LAST LISTED OWNER) HAT CORPORATION OF AMERICA UNKNOWN NORWALK, CONN.
Assignment Recorded ASSIGNMENT RECORDED
Disclaimer APPLICANT DISCLAIMING THE EXCLUSIVE RIGHT TO THE USE OF THE WORD "BEAVER" PER SE.
Description of Mark WHILE PORTIONS OF THE DRAWING ARE LINED TO REPRESENT THE COLORS RED, ORANGE AND YELLOW, THESE COLORS ARE NOT MATERIAL FEATURES OF THE TRADEMARK AND NO CLAIM IS MADE TO ANY SPECIFIC COLOR.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD

Brad Bowers · Oct 13, 2008

That's a new one on me, Lefty. Good find! I haven't run across anything about these hats before. What the devil does the "Flow" part refer to, I wonder?

Since Hat Corporation of America (not Hatco, BTW) is listed as the manufacturer, was this a line separate from Cavanagh/Dobbs/Knox etc., or was this a level of quality offered within those various brands? Gee, another mystery to solve!

Thanks, Lefty.

Brad

Lefty · Oct 13, 2008

Without any mention of the other brands, I think that it must have been its own, limited line. I wouldn't think that they'd have a $40 hat in each line - just the most expensive one. Based upon the average prices in the "dating vintage stetsons by price" thread, this hat would have been 3 to 4 times the cost of most hats, and still double some of the best hats. Could this have been around the same time that Stetson began to introduce the models named by price? Maybe these were intended to be the equal of the Stetson 50 for $10 less. I don't expect to find anything more on this hat any time soon.

I knew you'd call me on hatco, but I can't bring myself to type out the full name Hat Co. of Am. even now.

Brad Bowers · Oct 13, 2008

I noticed it does say "A Product of Hat Corporation...," which makes it sound like it is its own line. Since this was a new line, it's funny that they had to announce a limit to them shortly after establishing the line. And the name is really, really odd, unless these are some kind of ventilated hat.

Dobbs offered a $40 hat in 1944, and I'm sure Cavanagh would have too, though I haven't found the evidence yet, just making the logical leap. Cavanagh offered a $20 hat in 1941 that was "Beaver Quality," whatever that means.

Yep, it will probably be a while before we learn more about this. But it's been added to my investigation list.

Lefty said:
I knew you'd call me on hatco, but I can't bring myself to type out the full name Hat Co. of Am. even now.

How 'bout just Hat Corp.?lol

Brad

DOUGLAS · Oct 13, 2008

astaire said:
After all these years, I now know that our fellow lounger owns a felt hat company :eusa_doh: . Here's the proof:

[/IMG]

Okay Douglas, you can come out now

If only I did

I would be a happy man.

Lefty · Oct 14, 2008

Brad Bowers said:
Yep, it will probably be a while before we learn more about this. But it's been added to my investigation list.

We were both wrong on that point.

Soon after posting the above, I found an ad in the New York Times from 1945 for Beaver Flow hats by the F.R. Tripler store. I've got it in pdf right now, but I'll get it converted to a jpg today and get it posted. It does not include any other brand name, so Beaver Flow must have been the brand name, rather than a model.

Lefty · Oct 14, 2008

The conversion hurt the image quality, but here it is.

carter · Oct 14, 2008

Here's another Beaver Flow ad.

Lefty · Oct 14, 2008

That's the same one that I snagged from the ebay store .

carter · Oct 14, 2008

Lefty said:
That's the same one that I snagged from the ebay store .

By George, it is. That's what happens when one reads only the 1st few most recent posts. [huh]

skyvue · Mar 27, 2009

My first contribution to this thread:

Jauntyone · Apr 25, 2009

Dreispitz · Apr 25, 2009

Jauntyone said:
I returned to the States for a one-month vacation (I live in France) and during my travels from Chicago to Atlanta, I happened upon collections of Time magazine from 1937 to 1949 and Life from 1937 to the present. My time was limited but I had my camera with me and snapped a few pictures. I apologize for the quality of the photos and I'm sure some of these have been put up here before but you might find these interesting:

Interesting, indeed! Great reference :eusa_clap :eusa_clap :eusa_clap :eusa_clap

Mario · May 25, 2009

Brad Bowers said:
Anyway, I received one today for "The Ariel," which ran April 19, 1930, and I was surprised by the brim edge detail - concentric rings stitched around the outer edge

I have seen this particular Knapp-Felt ad a couple of times, all in rather smallish copies. The only advantage they had, was that they were all much brighter and more colorful than the one Brad posted here, so I grabbed the picture and used Photoshop to try and bring some of the 'original' color back into the image.

This is what it looks like after the refresh:

And this is the one Brad posted.

thunderw21 · May 30, 2009

Got this today, it's a cardboard standup display. Never heard of 'Longley Hats' before but the art is very similar to that in the 'Knapp-Felt' ads shown in this thread. Think the two companies are related?

jimmy the lid · May 30, 2009

Mario said:
[/CENTER]

Happily, the model for this ad -- Bakers44 -- is now a member of the Lounge...

Cheers,
JtL

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