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Forgotten Advertising Characters of the Era

Messages
17,215
Location
New York City
Not an advertising character, but a cool, old ad with some interesting text:
0dc37ea1af347b53c280dd1c59749ec0.jpg

Love dad's iconic briefcase.
 

LizzieMaine

Bartender
Messages
33,755
Location
Where The Tourists Meet The Sea
It seems to have been one of those "Be Your Own Boss" franchise companies that were popular during the Depression -- you'd sign up as Exclusive Local Agent, and then go out and convince storekeepers to put one of your machines on their counter as a trade stimulator. The Fireside company had a very neat countertop peanut warmer --

003.jpg


There was a light bulb inside the bottom casing of the warmer, with a slotted aluminum cup mounted on a needle pivot over the bulb. When you turned it on, the light from the bulb not only warmed the peanuts, but it caused the aluminum cup to rotate -- created the projected effect of flickering flames on the ad panel. Devilishly clever!
 
Messages
17,215
Location
New York City
It seems to have been one of those "Be Your Own Boss" franchise companies that were popular during the Depression -- you'd sign up as Exclusive Local Agent, and then go out and convince storekeepers to put one of your machines on their counter as a trade stimulator. The Fireside company had a very neat countertop peanut warmer --

003.jpg


There was a light bulb inside the bottom casing of the warmer, with a slotted aluminum cup mounted on a needle pivot over the bulb. When you turned it on, the light from the bulb not only warmed the peanuts, but it caused the aluminum cup to rotate -- created the projected effect of flickering flames on the ad panel. Devilishly clever!

Good pun and, yes, that is both clever and cool. Human ingenuity, even for the silliest of things, can be impressive when the effort is concentrated.
 

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