I think you’re absolutely right about the risk factor. But I also think not many people would just stumble upon them, or know how to order a completely custom jacket; unless they are people like us. The average Joe looking for a leather jacket I doubt would ever find them. Then if they did would most likely just order a stock jacket. I think you kind of have to be like one of us to even attempt to go down that road.I m thinking too, if you send a hide to them how much extra hide you calculate to send in case of mistake in production?, panel can be mistakenly cut , shit happens, I bet it could be very risky if you just calculate the size of your jacket usually take so much sq yard in maker A, doesn't always be the case with maker B who have different way of placing the panels on the hide, especially with custom order with design they never make before, in my last jacket order with a local company, since I supply my own hide, it turned out I needed to order extra 2 times since there was a mistake for the cuff, and they found out the shape of the hide is not enough to make the panel they plan to make. so I have to buy extra even when theoretically the sq yard was enough the first time I supplied them
and so I got plenty of remaining leather back in weird shapes they cant use, I can make a coin purse, key chain, etc from it.
and in worse case scenario if the end product is not to your satisfaction, what then, do you pay enough so the company who make it able to absorb here and there remake for some less forgiving clients, if you source the hide, do you have to send them a new hide again do you expect the company to reimburse your loss in material and shipping cost?
I think the business model they're taking is quite risky especially in that price range, probably people here are familiar enough with leather and workmanship and price point to be understanding, but imagine if someone never buy a leather jacket before and have unrealistic expectation and they are given the freedom to design stuff and put measurement on it, imagine the risk, some people will panic seeing the seam of the jacket seems to "rip" open or if they only have seen leather dyed through, they might see a overdye as a bad leather, etc. and first time leather jacket buyer would obviously see their price as an expensive price making comparison to mall jacket price not realizing it is a custom jacket that should be seen differently.