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Finds and Deals - Leather Jacket Edition

JMax

JMax

Messages
10,673
Penneys

https://www.ebay.com/itm/Vintage-40...2349624.m46890.l49286&mkrid=711-127632-2357-0

FD15BBDD-E9D3-4A24-BD33-7B41E2BCCDD2.jpeg
 
C

Coriu

One Too Many
Messages
1,154
Location
Virginia
tmitchell59 said:
The Sears catalog pages reflect the Styles and markets of the day as much as any resource I can think. They showcased the best in leather outerwear made by the best. The range of quality was much narrower. I seldom find a "cheap" leather jacket made before 1960s. Sears had a range of prices, but the least expensive was a quality garment.

The Hercules name is a Legend in Outerwear.
Click to expand...

In a manner of speaking, consumers back then(without the internet) were much less educated than consumers of today. And the Sears catalog made life so much easier for the average consumer. How many of us today will spend several hours researching the "right" toaster to buy? Back then, you went to the Sears catalog or Sears store and were confident that no matter what you chose, it would be good.

Everyone who looked at a Sears catalog saw leather jackets. And in that sense, I think it sent a message that any man can wear one. And when malls were popular, one got exposed to leather jackets there, although the message was likely that they are most suited for young people. I sometimes wonder where the average Joe gets exposed to leather jackets today? And even if he does, websites often do not feature "average Joe" models that a middle-aged guy can relate to.
 

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C

Coriu

One Too Many
Messages
1,154
Location
Virginia
tmitchell59 said:
A deceiving jacket, part of it's appeal. Looks pre-war, but is late 40s. I call it the Cat's Eye. I have one in black unlabeled. Someone tipped me to the same jacket with this MW label. I have never seen this jacket with a California Sportwear label, they have this MW label or none, like mine. I just got information that confirms they were made by CSC. A questions regarding the label stitching on another jacket keyed me in.
upload_2022-1-7_0-4-14-jpeg.393459

In so many of the old Sears ads, one finds clean cut guys wearing ties with their leather. It's not too often one sees ads today showing leather jackets with traditional business attire(though the definition of that is changing). I think some leather manufacturers strive for the edgy look, ie the homepage of Simmons Bilt
https://simmonsbilt.com/

For the average consumer unfamiliar with leather jackets and insecure about what he wears, it potentially sends a message of "not for me." I think the days of the Sears catalog were arguably the Golden Age of leather jackets.
Click to expand...
 
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