Walt, that $15 Stetson was at a time when the price of gold was probably about $34 an ounce, so a good hat (a really good hat) was worth about 44% of an ounce of gold. Today that would put us at about $700, and that is about right - a really good hat today from anyone other than our 'friends' here on TFL will cost north of $500. It is impressive that with the passing of 50+ years the hat still fetches almost half of its original value. A function of the original quality, subsequent care, and most important - style that outlives any fad.
I'm not sure I would agree that using the price of gold to calculate the inflation value of money is the best way since back then gold was likely artificially low and is now probably over-valued but that is a topic for an economics or financial investing forum....
I would agree that as a secure or high return investment buying new hats--especially at retail prices--is not likely to be a good investment strategy, but for most of us collecting hats is more fun than collecting gold and certainly speculating about what "new" hats might be worth in the future is entertaining. That was the spirit of my original comment.
Cheers!
P.S. Certainly the idea that a $15 hat would go for $300 or whatever would likely have been amazing to that retailer of 60 years ago!
Last edited: