Brad Bowers
I'll Lock Up
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I've narrowed down some of the dates for earlier Cavanaghs using the addresses on the liner tips, and thought I post them for everyone to use.
The earliest versions would say John Cavanagh, Ltd, and "247 Park Avenue."
This version is from 1928 to 1936, and probably on the earlier side:
Here's a similar version, which dates 1935 to 1936:
Sometime in 1936 (I haven't narrowed down the month yet), John Cavanagh, Ltd. expanded the shop at 247 Park Avenue. The block of Park Avenue that they occupied between 46th and 47th Streets seems to be made up of 237, 247, and 257. This placed John Cavanagh, Ltd. squarely in the middle of the block, originally. In 1936, they expanded into 257 Park Avenue as well, giving them 2/3 of the block, all the way up to 47th. They would remain at those two addresses until 1964.
They changed the address references accordingly, to "Park Avenue at 47th Street," which made it easier for the potential customer to identify the location. They would also list the mailing address as "247 Park Avenue at 47th Street."
Here's an example of that address change:
At some point in the mid- to late-1940s, the references to "Cavanagh Hats" start showing up, instead of "John Cavanagh, Ltd." This change may be throughout the brand, or it may differentiate hats sold through Cavanagh Associates, rather than at the Park Avenue shop.
This example is from 1952:
The final change was to eliminate the address altogether, leaving only "New York." This appears to have occured mid- to late-1950s, and may be related to the Salesky Bros. purchase of Hat Corporation of America in 1956, as perhaps the simplification was a cost-cutting measure. The Salesky Bros. re-evaluated marketing after 1956, making certain changes, and indeed promoted the Cavanagh brand perhaps more than at any other time in the brand's history.
Here's an example of a typical Cavanagh liner tip from late-1950s to the present day:
This is my best timeline to date, and as always, subject to further interpretation. However, I stand by the firm date of 1936 for the first liner tip address change.
Brad
The earliest versions would say John Cavanagh, Ltd, and "247 Park Avenue."
This version is from 1928 to 1936, and probably on the earlier side:
Here's a similar version, which dates 1935 to 1936:
Sometime in 1936 (I haven't narrowed down the month yet), John Cavanagh, Ltd. expanded the shop at 247 Park Avenue. The block of Park Avenue that they occupied between 46th and 47th Streets seems to be made up of 237, 247, and 257. This placed John Cavanagh, Ltd. squarely in the middle of the block, originally. In 1936, they expanded into 257 Park Avenue as well, giving them 2/3 of the block, all the way up to 47th. They would remain at those two addresses until 1964.
They changed the address references accordingly, to "Park Avenue at 47th Street," which made it easier for the potential customer to identify the location. They would also list the mailing address as "247 Park Avenue at 47th Street."
Here's an example of that address change:
At some point in the mid- to late-1940s, the references to "Cavanagh Hats" start showing up, instead of "John Cavanagh, Ltd." This change may be throughout the brand, or it may differentiate hats sold through Cavanagh Associates, rather than at the Park Avenue shop.
This example is from 1952:
The final change was to eliminate the address altogether, leaving only "New York." This appears to have occured mid- to late-1950s, and may be related to the Salesky Bros. purchase of Hat Corporation of America in 1956, as perhaps the simplification was a cost-cutting measure. The Salesky Bros. re-evaluated marketing after 1956, making certain changes, and indeed promoted the Cavanagh brand perhaps more than at any other time in the brand's history.
Here's an example of a typical Cavanagh liner tip from late-1950s to the present day:
This is my best timeline to date, and as always, subject to further interpretation. However, I stand by the firm date of 1936 for the first liner tip address change.
Brad
