Brioni T-shirt

[MrBern]

Responding to the global financial crisis, Brioni to offer $250 T-shirt.

http://www.nytimes.com/2009/08/11/business/global/11brioni.html

“Knock on wood, we will be profitable in 2009,” said the company’s top executive, Andrea Perrone, whose grandfather co-founded Brioni.

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[Matt Deckard]

I wish you understood the costs that go into producing a a t-shirt.

 

[Warbaby]

Barnum was right.

 

[Tomasso]

 

[Edward]

It's a scary amount of money compared to what one can purchase a servicable t shirt for elsewhere. That said, relative to what the brand apparently sells suits etc for, it's not such a jump, especially when one bears in mind thed psychology of the market: they can't afford to produce something that appears too cheap in the eyes of their target clientele, otherwise they risk damaging the cachet of the brand. Looking at it objectively, is it all that different than what some of us are prepare to pay for a good repro A2, when perfectly serviceable leather jackets are available for much less?

Don't get me wrong, though - I certainly won't be queuing up to buy one.

 

[mattfink]

The worst part is that it's fugly...

 

[John in Covina]

I here I thought concert t-shirts were expensive.