I suggest that folks become fond of other folks over the years, regardless of their position. You may not personally know, or care about, your grocery store produce manager, but if you see the guy/gal every other day for 30 years, you might feel a tinge of sadness if they suddenly appear in the obituaries. Same rule applies to The Price is Right.
I guess since so much of our society is a disposable, faceless world, the marketing people do not realize that there are people who actually remember something that happened more than 15 minutes ago or that value continued service.