Daan
Vendor
- Messages
- 941
- Location
- Wellington, Aotearoa
At the end of the financial year, having to do the obligatory stock take, I also looked at some other numbers and information that my accounting system provides and the most interesting outcome for me, is the number of new beret customers. Of course, apart from name and place of residence I know very little about most of these customers, but as many sent emails with questions prior to their purchase, I do see a trend of younger people becoming boineros, or at least giving the beret a try.Unfortunately, in my part of Germany, I am about the youngest to wear a beret. And I am already old at 58.
The young ones wear those high-domed Baseball Cap, what else.
In between, there is no headgear, save the more unobtrusive Peaked Cap, worn for practical reasons.
Very few men about my age and older I encounter with a beret. And these are live-long wearers, from the look of it.
Interestingly, one part of the male population sticks out: older men who emigrated from Russia. They wear almost always wear Flat Caps.
Here I am, combining my "Bleu de Travail" with a bit of earthen colours in the shape of a beret from BE and a nylon watchband.
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That really is about men, as many young women have already found their way to berets; I am amazed how many girls and women this fall (here in the southern hemisphere) I see wearing a beret. Fashion chain-stores that are big here, like Glassons and Dottis, have actually campaigns to promote berets. Cheap Asian made affairs, but still... I see these as seeds that may grow into 'the real thing'.
The same message I get from the manufacturers in France and Spain; their production is up and the focus is on young people in their 20's and 30's. Maybe not all going for the classic Basque beret, but again, they're seeds... And, as many visitors here know, one often wants more than that first beret.
Like Foamy, I see it myself on the street; I hear it from my brother (aka the Beret Spy) in the Netherlands; newspapers and glossy's have regularly features on berets; berets (Basque Berets!!) suddenly appear on the world's catwalks; the manufacturers have longer waiting times for my orders than they used to have only 5 years ago...
Call me an optimist, but I see a bright(er) future for the beret!