Apparel Arts images - Fall 1936 advance edition

[Anthony Jordan]

Gentlemen,

Just a taste of the contents of the copy of Apparel Arts I acquired not so long ago - apologies for the fact that the scans are not quite as good as I have wished - I will be uploading better versions once I have had more practice!

This is volume VI, number IV A, Advance Fall 1936, the focus of which was to assist retailers in compiling and displaying their new season stock with - as you will see - a particular focus on the "back to school" market (there are some interesting features on displays, advertising and shop fitting which I hope to feature in due course.)

[x-posted with other fora]

 

[Anthony Jordan]

Some more, slightly better quality:
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Fall Portfolio of Fashions - Overcoat Trend, 1936

....The new shorter length overcoat extending 1 1/2" below the knee. This S.B. dark blue cheviot model carries set-in sleeves with real cuffs, fly front, peak lapels, slanting pockets and hooked vent. Striped broadcloth shirt with laundered collar and a light ground Spitalfield tie; black quarter brogue shoes; rough finish bowler hat and light chamois gloves. Photos by Pach Bros.


Fall Portfolio of Fashions - Town or Spectator Sports

....Four button D.B. Saxony suit in Glen Urquhart plaid with lapels rolling to lower button, 7" side vents and full cut trousers with 19 1/2" bottoms. Fine gingham checked shirt with slotted collar to match; repp striped tie; brown reversed calf shoes; brown buckskin gloves and brown snap brim hat with tapered crown and medium wide brim.


Fall Portfolio of Fashions - Peak Lapels for Town

....Fine pinhead hard-finished worsted with colored overstripe in the smart two button peak lapel model as made by a noted Savile Row tailor. Fashion details :- soft construction, fullness under arms. Broadcloth shirt worn with white laundered collar and a small geometric design tie, calf town shoes in black or brown, lightweight goatskin gloves and a welt edge black or midnight blue homburg hat.

Fall Portfolio of Fashions - Going Back to School

....S.B. three-button notch lapel Shetland suit in bold Glen plaid with colored overplaid. Fashion details : lapels rolling to top button, high gorge, fullness at blades, slanting flap pockets, ticket pocket and side vents. Solid color oxford shirt with button-down collar; striped knit tie; solid 6x3 ribbed hose; Norwegian model shoes and brown snap brim hat. Direct color by Rosenow.

 

[thunderw21]

This is great stuff! Thanks for the work it takes to post these images.

 

[Anthony Jordan]

My pleasure! Here's another, not quite so good, but passable:

Fashion Forecast - the Patterned Overcoat for Town Wear

 

[billyspew]

....Fine pinhead hard-finished worsted with colored overstripe in the smart two button peak lapel model as made by a noted Savile Row tailor. Fashion details :- soft construction, fullness under arms. Broadcloth shirt worn with white laundered collar and a small geometric design tie, calf town shoes in black or brown, lightweight goatskin gloves and a welt edge black or midnight blue homburg hat.

I want this outfit ^^

 

[cookie]

You are not Robinson Crusoe! But gone are the days I had that waist ...

 

[Anthony Jordan]

here's another instalment (the text is just those parts which have been shaved off for one reason or another):

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Late Summer Wearables

Fabrics - (i) Colored yarn British shirting made up by Cluett-Peabody in a variety of collar styles.


Overstriped Glen Urquhart

Fabric - [One of] William P. Goldman's [... Guard?] fabrics. This [fine worsted Sax]ony is made [up in all type]s of models.


For the University Man

Fabric - An excellent example of J.P. Stevens' Hockanum fabric. This Lovat shade is particularly smart.


For Early Autumnal Days in Town...(I)

Fabrics - (i) A Chambray cloth shirting bearing wide satin stripes. In many colors and collar styles by Cluett-Peabody. (iii) A four color large square plaid hose of soft lisle-lined wool, available in five different color combinations. By Interwoven.


For Early Autumnal Days in Town...(II)

Fabrics - (i) The new Burma shade of Palm Beach cloth for suits and dinner jackets, (iii) Van Baalen, Heilbrun's crepe faille makes a smart dressing gown, (iv) Palm Beach cravats, an ideal summer tie made of genuine Palm Beach fabric by Weisbaum Brothers, Brower.


Smart Town Kits

The Knee Length Overcoat

Town Ensembles for the Fall (I)

Fabrics - (end) Barron-Anderson Stoneface (Glen Plaid overcoating) Fig. 4 - Wearing a six-button double breasted oxford grey overplaid town suit, white soft pinned collar, dark blue barathea tie and gold animal figure stickpin.


Town Ensembles for the Fall (II)

Fabrics - (end) Rose Brothers' Rolapac (overcoating) Fig. 8 - Wearing a three-button notched lapel grey Glen Urquhart plaid suit with eight inch side vents, a white collar-attached shirt, regimental striped tie, a pork pie hat and brown buckskin shoes.

 

[Anthony Jordan]

Nearly the last (except for the advertisements, which are about 2/3 of the content!):

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Suggestions for the Country

Fabrics - (i) colored yearn cotton twill shirting in a smart flannel effect. By Cluett-Peabody. (ii) Sea Island Mills' Raffina fabric, suitable for shirts or slacks. (iii) Pure wool pullover sports shirt with Talon fastener front, two patch pockets, and long sleeves. By Wilson Brothers.


Two Generations in Town

(Is that a pair of Suede shoes I see?)


New Country Kit

Knickers are Back