Senator Jack said:Typesetting and cover done. Total time? Oh, just about 350 man-hours and that's no exaggeration. Waiting for first proof from Lulu. Maybe someday I can actually go back to writing.
Excellent point about writing! I'm dropping in my 2 cents...
I work for a printer that does a little self publishing. I also had a non-fiction book published. (The book only generated a $3,000 advance and then died, but the project was exciting for me, and educational.)
Self publishing CAN work, but not usually the way we think, although I believe Jack is right and he can sell units with some good marketing (I'm rooting for you mate!)
But I mean being "discovered" - Matthew Reilly (popcorn action writer, fun) self published out of desperation and an editor picked up a copy he pushed at a local bookstore, and now he's a bestselling author with about 10 titles out.
A secret, and it sounds like Jack knows it, is to market well, even if you get someone else's help. Book publishers only want the manuscript from the author. They use experts to design and create a cover, based on graphic design and marketing, and they use editors to make the work the best it can be. Jack's put in a lot of time, so he sounds like he's on the right track doing this work himself.
But many people who self publish get caught up in their own preferences, and are afraid/ego-crushed to have some expert help.
I do encourage you, Jack, to keep trying the traditional publishing route with future projects, though.
Keep us posted!