Alexander Leathers Drifter 46" in goat

[robrinay]

Good to see its now Areo Adventures so it doesn't come up so high in a search for Aero Leathers. I hate those listings that sprinkle in Aero, Lost Worlds etc. etc. in the title - as if those searching for Aero or Lost Worlds would be interested in their tat.
Mind you a search for Alexander Leathers brings up far more detritus than a search for Aero Leathers.

http://www.ebay.co.uk/itm/AREO-alex...77?pt=US_CSA_MC_Outerwear&hash=item19e8264521

 

[robrinay]

Nope I'm wrong - this is a different seller - you still get Aero Adventures listings - wonder if the latter will complain to eBay about Areo Adventures listings encroaching on his trademark? Alexander Leathers jackets are v good quality - it should be enough to list them under their own name.

 

[robrinay]

AL Dakota same seller

http://m.ebay.com/itm/111269004383?nav=SEARCH

 

[Edward]

Nope I'm wrong - this is a different seller - you still get Aero Adventures listings - wonder if the latter will complain to eBay about Areo Adventures listings encroaching on his trademark? Alexander Leathers jackets are v good quality - it should be enough to list them under their own name.

Areo seems to be a deliberate mispelling? Either way, it will still be picked up on a search for "Aero". The "Aero Adventures" jackets are all Alexander jackets being offered for sale by Drifter Productions, who used to post here under the same name. I think he said he was a US rep for Alexander? Originally he listed all his jacket under "Aero Leather Alexander Leather"; the Aero Adventures seems to have come later as an attempted rebrand to skirt the TM issues. Here in the UK at least that would be a clear infringement of Aero's mark even now. It's up to them whether they chase it or no(civil law) - they might have decided it's not worth it.

Adding "Aero" - or sometimes Eastman, Buzz Rickson, and others to an auction title on eBay in order to drive up search returns is a common practice, though it's explicitly against the eBay rules. Not sure how often it gets enforced - they don't go looking for it, though the user can report it. I find it very annoying if I'm looking for something in particular, whatever it is, and a whole bunch of vaugely sort of similar things, or copies, or whatever all turn up and you have to weed them out. Leather jackets are very far from the only things this happens with on eBay.

 

[robrinay]

Absolutely!- Eames, Arne Jacobsen to name just a couple of designers whose designs are almost impossible to sift out. I've started searching under the manufacturers name e.g. Herman Miller, Vitra, Fritz Hansen etc as they tend to enforce their trademarks. It sometimes works the wrong way round though - I listed a Belstaff wax jacket - a not too nice one from the Italian era and it was reported as fake by a German shop owner (not a Belstaff rep) and de-listed by an eBay rep ignorant of the style and history. Neither responded to messages pointing out the error. I gave it away in the end.

 

[robrinay]

But as I mentioned above There are plenty of manufacturers with Alexander in their title eg Alexander McQueen and these items cloud a search for an actual Alexander Leather Selkirk jacket. Perhaps eBay could publicise how to turn off the near miss search and only throw up exact matches.

 

[winterland1]

If I was naming a company selling wares I would think about the name and if there are other versions out there. Lots of Alexander related names. A search for Alexander Leathers on Ebay pulls up many other manufacturers with Alexander in the name. I might have went with a different name. I don't mind if sellers put similiar item names in the title as long as it is a valid comparision. I have actually discovered items I have purchased that way.