Aero Style Magazine

[steve u]

Just received my Aero Style Review. Enjoying THE CONTENTS very much. steve

 

[Gamma68]

@willyto, there's no need to shout.
I've explained my position in my previous posts, but I'll spell it out just for you again;
1. It's ecologically unsound.
2. It's pushing knitwear for the Spring/Summer season.
3. It's not 'free'. There's no such thing as a free lunch. Somewhere along the line Aero customers have or will pay for it.
4. It represents the commodification of individuality.

In fact, I'd say it represents the 'end' of whatever hipster led resurgence of artisanal clothing trend has been taking place for the last few years. The 'true' hipsters are way out there cool-hunting and wouldn't be seen dead in anything from a catalog, leaving the scene behind now that it's gone mainstream and is all nicely packaged up so that people can easily buy into it.

And that may not be a bad thing. There will be people who move on to the next trend, and the artisanal retro work-wear/repro industry will have to adjust to new economic realities as that demographic leaves them. Eventually the mainstream will leave for something else instead too.

Sir, it's a catalog/magazine Aero prints only once in every 20 years. If you don't want one, don't get one. If it's that bothersome, I'm not sure why you're even posting in this thread. You've made your points.

I placed an order for one and look forward to receiving it.

 

[Big J]

I've already discussed all this with Ken. I'm not going to let anyone enter this discussion two weeks after the fact to try and troll me.
I've got nothing else to say on the matter.
I'm sure Ken will be pleased you've bumped the thread. Keep it up.

 

[Gamma68]

I have no interest in fostering a debate or argument. I read through the entire thread and didn't look at the post dates. I have no idea who Ken is or what he discussed with you. I just responded to what seemed to be ongoing overreaction to Aero's catalog. Never saw such a negative response to what a company is offering at no up-front cost. I mean, it's free. No one's forcing anyone to request a copy.

In any event, I look forward to receiving and reading my copy. To each his own.

 

[Fonzie]

I have no idea who Ken is or what he discussed with you.

Ken Calder, Aero’s founder and patriarch.

 

[Sloan1874]

Actually, if it's any help, I've ordered one of their Eton collar tops after reading the magazine (I hadn't noticed they had appeared on the website), so y'know, that's something!

 

[breezer]

I've added the racing sweater to my wants list.

 

[dubpynchon]

Their Cairngorms skiing sweater, also not on the website, looks good as well. It would have come in handy back in March.

 

[Sloan1874]

I really don't see any harm in creating a free in-house magazine gives fans and customers something a bit more than just a bit of blurb next to a small jacket pic on a website. At at the very least it's something people can add to the collection of tote bags, labels, mugs etc that I'm pretty sure they hoard. I'm sure the autumn edition will evolve to something else.

 

[ProteinNerd]

My copy arrived yesterday and I’ll be damned, I’m kinda tempted by some knits now AND it also lead me to a quick Aero site search and I found some really cool Pike Bros Utility shirts I never knew they sold...

 

[ProteinNerd]

For anyone that is interested issue #3 is available on the Aero website free of charge again.

 

[breezer]

Pike Bros utility shirts are great!

 

[Canuck Panda]

It would be nice if they had an electronic version for download. I love print magazines i just don't like hauling them to the recycle depot...spring cleaning...

 

[Gamma68]

It would be nice if they had an electronic version for download. I love print magazines i just don't like hauling them to the recycle depot...spring cleaning...

I'm surprised they don't offer anything but a downloadable PDF. Saves on printing and mailing costs. I suppose it's made up for in the jacket pricing. Still, looking forward to receiving my print copy.

 

[Bennarion]

Already read

I especially like this number.

 

[zebedee]

I love the 1992 label. That is cool beans. I do not dry clean, though.

 

[Edward]

Looks cool. I've really taken to jonesing for that jacket on the cover. I'm seeing it over a V-neck fairlisle sweater, collar and tie, and maybe a pair of serge WW2 era despatch rider's johdpurs and boots....

 

[dubpynchon]

Already read View attachment 164136 View attachment 164137 View attachment 164138 View attachment 164139 I especially like this number.

What? How come I didn't get a free post postcard with my magazine? Not that I'd want one, I don't need to be nudged towards buying another jacket. But still. Sad face.

 

[Bennarion]

dubpynchon,i have a postcard in the package with the magazine. I don’t know what it is connected with, but a postcard was not put to many.

 

[cloudylemonade]

The postcard was sent out with the first 200 copies ordered on our website