1953 "Healthy Hats" Ad

[jimmy the lid]

I know that there's a thread here somewhere featuring vintage hat ads, but, for the life of me, I just can't find it. Be that as it may...

I think this ad is fairly interesting: a 1953 Hatco ad touting the health benefits of wearing a lid -- something that we often associate with more contemporary medical advice...

Cheers,
JtL

 

[Lefty]

healthy, handsome, and smart - you'll go places faster, and get stopped by cops :eusa_doh:
1947

 

[theinterchange]

Interesting find, Jimmy. It's neat that they were advertising "sun hats" back then.

Randy

P.S the treatment on hat in the lower right corner of the original advert is really cool looking... "With hand punched pinches!"

 

[danofarlington]

I know that there's a thread here somewhere featuring vintage hat ads, but, for the life of me, I just can't find it. Be that as it may...

I think this ad is fairly interesting: a 1953 Hatco ad touting the health benefits of wearing a lid -- something that we often associate with more contemporary medical advice...

Cheers,
JtL

This image is somehow disturbing.

 

[Brad Bowers]

There's a whole series of these ads, all featuring a different international hat. I suppose after I finish collecting the Anderson C&K ad series, I should start in on this one.

Brad

 

[The Good]

Thanks you, I thought that was interesting. The first hat, the straw, is pretty big looking, but you really can't argue with its functional purposes. The one to the lower right looks great, although I'm sure it isn't quite as protective!

 

[Nik Taylor]

The illustrator is Rico Tomaso (1898 – 1985) who worked for clients such as Granger Pipe Tobacco and frequently contributed to such periodicals as the Ladies' Home Journal and The Saturday Evening Post. He was at his best illustrating tales of high adventure, including the Albert Richard Wetjen stories about the Mounted Police of South Australia, or mysteries, such as Rex Stout's Nero Wolfe novel The League of Frightened Men. As a fine artist he was represented by the Grand Central Art Galleries and by Jean Bohne, Inc., in New York.

Tomaso taught at the Grand Central School of Art, taking the classes of Harvey Dunn when the class was moved to Mamaroneck, New York.

 

[theinterchange]

Thanks for the artist's history, Nik Taylor. I found that interesting. I somewhat recognized the name from the first illustration, but didn't take time to google him.

Randy

 

[RBH]

Thanks Jim!

 

[Godfrey]

There would be perfect for today. Cool vintage and a good health message. Love to know where I could get reproductions?

 

[Sam Craig]

Jim,
Thanks for the uplift
Smart and healthy!
I knew I was right to keep my hat on!

Sam