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1940s wardrobe essentials

Lady Day

I'll Lock Up
Bartender
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Crummy town, USA
Tons-o-photos!

These are from my Sears spring summer '43 catalog. War time fashions!
If you read some of the descriptions, youll catch some talk about rationing.

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LD
 

hotrod_elf

A-List Customer
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448
Location
New Berlin WI
Miss_Bella_Hell said:
I'm most obsessed with the overalls (one lady has nothing under them!) and the shoes of course. THANKS LD!

I'm all about that one too. I think I might be able to alter a dress pattern I have that in very similar.
 

Lady Day

I'll Lock Up
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9,087
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Crummy town, USA
Glad you like the scans, Ladies :)
Im particularly fond of the slacks styles myself.
But I was fascinated by the pinafore and overalls pictures too. Those looks are SO early 40s!
The shoes, which I lust for anyway, I dont know, left me a little blah. I guess I was expecting more magic.

LD
 

LizzieMaine

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Where The Tourists Meet The Sea
Lady Day said:
The shoes, which I lust for anyway, I dont know, left me a little blah. I guess I was expecting more magic.

LD

It's the rationing again -- shoe designs were comparatively plain during the war because there weren't really the raw materials available to do anything too fanciful. Most of the designs that people think of today when they think of outlandishly glamorous forties shoes come out of the postwar New Look era, which wanted to get as far away as it could from the whole austerity thing.

Wonderful scans, LD. The wartime catalogues are much harder to find than the pre or postwar versions, so this is a great one to have!
 

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