Because they are truly personal. They are made for you and only for you. But then, yes, they're more expensive, though not as expensive as before when they cost £1000 average. You can get them at half of that price (some even less than half) with the same quality.
Oh yes. Right. But then it's his first suit. Anything firsts should be memorable and the best. Oh and, not all suits from the row cost a fortune. Not anymore. There are young tailors now that are worth checking. https://en.wikipedia.org/wiki/Savile_Row_tailoring
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