Western Ranchman Outfitters (WRO) was a family-owned and operated mail order and retail business in Cheyenne, Wyoming, which billed itself as "The Nation's Finest Western Store". It also sold riding supplies. This store was in business from 1931-1998 and later became the Cheyenne Outfitters...
Be careful when using the Houston site for accurate information, it is rife with theories offered up as fact. He is a writer who could use a fact checker, but a very nice hat collection just the same.
As for the 7X hat, it is mentioned in the HAT BOX in March 1926.
I don't think I've ever seen one on a Borsalino hat. As for other companies, Stetson was using sweat resistors in the mid 30's, but it was not "onion skin".
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