Fascinating thread, this one, like most threads in the Observation Bar. If you happen to read Peter Drucker's Practice of Management, you will see that he credits Sears with being in many ways the first significant modern business in America, it having more or less invented things as mundane as alphabetical lists of customers. The genius behind the original Sears was that it unlocked money that people in rural areas had, but could not really spend, because they were too far from shops and depots. Sears changed the lives of rural Americans rather in the way Walmart did a century or so later (sorry, if Walmart is an unpopular subject on FL). As LizzieMaine has pointed out, Sears should have been ahead of what they call the curve in online retailing, as it had such a clear dominance of the mail order sector, but as often happens, it failed to see what was sitting right under its nose. This is not the venue for business history, but there are many such examples of great companies that innovated in spectacular ways at one time and failed to do so later.