There seems to be a difference between UK makers on how they handle VAT (some deduct VAT from their listed website price when selling to non-UK buyers, others don't).
I thought it would be helpful to share our experiences so EU buyers can have an idea of the final price they're paying (sale price + VAT + customs + handling fees etc) when buying a jacket from a UK maker/seller post-Brexit.
Second example.
I bought a leather jacket.
I payed £620 for the jacket, shipping with DHL £20.
Total customs/handling fees were €177,29 in Germany.
Bought a lot before the Brexit, now there is not so much difference from ordering from Japan or the US.