I agree with you! If the Oxbloods are "flying off the shelf" I doubt they would retire the color forever. I wonder who does their felt. I don't recall seeing anything about that on FL (there is probably some great detailed link I should be responsible to find before bringing this up and I'll be gigged for not looking first ). We talk about how great Optimo hats are and then describe, in part, the wonderful felt. Shouldn't that aspect of quality be attributed to the outfit that provided them with the felt? I assume that the felt is provided by another source to Optimo because from my discussions with Art it seems he obtains his felt from another source. Is the felt just a raw generic product and the "magic" in the finishing out of the felt? Can we beg Art to find the same color and then get an oxblood at half the price?daizawaguy said:It`s all about MARKETING! Even I am tempted to get a platinum now that I know the stocks are low...and a ox-blood, and.........oh no $$$$$$$......