Friday, Jul. 13, 1962
When Bell System executives grandly announced that all telephone exchange names would soon be replaced by seven-digit numbers in the name of progress, they presupposed the blind acceptance of a benumbed and be-numbered public. They were wrong: the telephone company is now facing a minor rebellion. In San Francisco last week the Anti-Digit Dialing League was incorporated to oppose "creeping numeralism."
The A.D.D.L. was born a month ago when a want ad by angry San Francisco Organizer Carl V. May rallied a band of bitter anti-digit men, including famed Semanticist S. I. Hayakawa of San Francisco State College. Soon San Francisco lapels were sprouting A.D.D.L. buttons.
http://www.time.com/time/magazine/article/0,9171,827416,00.html
More:
http://news.google.com/newspapers?n...tMQAAAAIBAJ&sjid=CYwDAAAAIBAJ&pg=6229,2038636
When Bell System executives grandly announced that all telephone exchange names would soon be replaced by seven-digit numbers in the name of progress, they presupposed the blind acceptance of a benumbed and be-numbered public. They were wrong: the telephone company is now facing a minor rebellion. In San Francisco last week the Anti-Digit Dialing League was incorporated to oppose "creeping numeralism."
The A.D.D.L. was born a month ago when a want ad by angry San Francisco Organizer Carl V. May rallied a band of bitter anti-digit men, including famed Semanticist S. I. Hayakawa of San Francisco State College. Soon San Francisco lapels were sprouting A.D.D.L. buttons.
http://www.time.com/time/magazine/article/0,9171,827416,00.html
More:
http://news.google.com/newspapers?n...tMQAAAAIBAJ&sjid=CYwDAAAAIBAJ&pg=6229,2038636