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Aero labels

Edward

Bartender
Messages
25,071
Location
London, UK
I still think they need to come up with a label for their goatskin jackets. The HH and Steer hides have a label; why not come up with a bad-ass goat label?


Does Vicenza have its own label?

That's an interesting idea. From a marketing pov, I think it's sound too.
 

Hide'n'seek

One of the Regulars
Messages
282
Location
Scotland
I still think they need to come up with a label for their goatskin jackets. The HH and Steer hides have a label; why not come up with a bad-ass goat label?
Goat Label.jpg
 

zebedee

One Too Many
Messages
1,900
Location
Shanghai
20200716_200745_resized copy.jpg
This one's on my 50s HB in goat. Aero's goat hide is really great stuff. If I had to pick an all-purpose leather (not too heavy, could be dressed up or down, excellent drape, exceptionally durable), this would be it. It also seems to be a pretty much flawless hide - most of my other Aeros have little nicks and scratches or coating-splits where they've been hammered (I don't care about these) - goat has no such marks.
 
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Caber

One of the Regulars
Messages
120
Location
North of the Hanging judge
I once found a picture of all of Aeros labels attached to a poster board that was created as a display for some sort of convention. Has anyone else seen that pick or know where it’s at? I can’t find it.
 

Peter Bowden

Practically Family
Messages
606
Location
united kingdom
I once found a picture of all of Aeros labels attached to a poster board that was created as a display for some sort of convention. Has anyone else seen that pick or know where it’s at? I can’t find it.
Is this the one?
 

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Hide'n'seek

One of the Regulars
Messages
282
Location
Scotland

A little bit of info on some of the labels in the photos.
Blue “Aeroplane” Label was inspired by original 50’s Aero Boston label, original designed for, and used on, all our Made in Canada Highwayman Jackets circa 1991 Everyone likes the label but we never really knew what to do with it. When we ended Canadian production we had “Made In Scotland” added to the design. Was used over the years as a “Trainee” label, then from 2012 as a slightly lower grade range of “one of” jackets

“Ice Hockey” label was made for our All Leather Ice Hockey Jackets (1991-93)

“Longhorn” label dates from 1993 for Jean Jackets, still in regular use

“Rock’n’Roll” was original designed for jeans, we changed our minds and it’s been used sparingly for certain 1950s designs, mainly Café Racers

“Aero Men’s Wear” is from late 1980s for non leather garments. Still in regular use on our trousers and Shackleton Vests.

Ditto “All Wool Guaranteed” mainly used for Tweed Coats, Suits etc circa 1991

“Harris Tweed” repro of the official 1934-39 Harris Tweed content label, use for our trousers and Harris Tweed linings, introduced at Aero in 2013

Aero “Camp Fire” label, my personal favourite by far, circa 2014, First used in our Royale, we also fit it as standard in our Plainsman, Wayfarer and August.

the “Thunder Bay” label was made around 1990 because the design looked great, didn’t find a “home” until 2013.

“Plane, Car & Bike” which is our most widely used and our signature label, instantly recognized was modified from artwork on an old oil can in 1987, the design hasn’t been changed since although various sizes and text fonts have been used over the years

“Airmen with Propeller” dates from around 2000, replica of Aero Leather Beacon NY’s post war civvy label

“Highwayman” circa 1997, repro of Rivett’s Highwayman label from 1950s

“Aero Leather Clothing” Script in Brown and Gold dates from mid 2000’s, designed for 1930s or earlier Horsehide Jackets, used as standard on Board Racer and Original Hercules.

“Rutting Deer”, designed circa 2010 for Deerskin and/or Kudu Jackets

“Aero” with crown, circa 2013 for Premier Range

“Transatlantic Clothing” our original trading name, label designed circa 1986 mainly used for Trainee jackets, Kid’s jackets, Letterman’s jackets

“Robin Hood” Trainee label circa 2012

“Indian” labels, circa 1999 various designs from our licenced range of Indian Jackets



Missing from the pic and we haven’t got one but would pay a good price for a jacket with this particular label ………………..

“Miracle Leathers” our original trainee label, underneath the logo “Miracle Leather” it read “When it’s a great jacket, it’s a Miracle”
Following on from above we have now found one of our old "Miracle Leathers" trainee jackets out in the wild. Whilst i had a stand at a local record / vintage fair i spotted a record seller with this hanging up behind him for sale. He wasn't aware it was an Aero, but obviously living in Galashiels he was aware of Aero and had even seen me on the TV the day before . Picked up for a great price even though i did give him more than he was looking for.
 

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