It all depends on money, unfortunately, if this would ever go to court. In my judgment, Fouquet is just trying to push people around with his Hollywood money.
I understand this but I believe the issue most of us have is that he was able to get the matchstick legally recognized as his signature mark in the first place. That this practice is incontrovertibly and uniquely linked to a thirty-something living in Venice, CA smacks of lackadaisical oversight...
The other problem is Hornskov's social media marketing (which is, in this day and age, a BIG deal) was affected by Fouquet's legal threats. They were ordered to take down all of their photos featuring a match in the ribbon. If you look at the instagram thread, Fouquet gave Wellema Hats the same...
Threatening to sue proves only two things -- 1) Fouquet has enough money to sue, 2) he's willing to sue. The threat of a lawsuit does nothing to prove the actual case, which would have to be litigated. In this case, I think he's just trying to push people around because he has the money to do...
As others have stated -- it's as ridiculous as trademarking a certain feather type or generic hatpin. Smacks of someone who cares more about branding than quality.
I just don't think he could adequately support the argument that a Danish hatmaker is causing him a loss of sales. He's on the other side of the world in Venice, CA and his target demo appears to be celebrities and the rich. His hat prices are so high that people who want his hats care about the...
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