Advertising: Text and Cases {John B Stetson Company}

[RBH]

I offer these scans from the 1954 edition of ADVERTISING: TEXT AND CASES by Neil H. Borden, M.B.A.

I have several pages more to scan and add....

 

[W4ASZ]

This is very interesting. The public demands more ! :eusa_clap

 

[RBH]

 

[Lefty]

31 Adam Hat stores in NY!

 

[RBH]

... the rest....

 

[jimmy the lid]

Rusty -- thanks a million for posting this. Great stuff!

 

[rlk]

Really great information. Thank you!

 

[Lefty]

+2. It's interesting to see that the Strat style had been around in the Southwest since the turn of the century and just how well it pushed Stetson's sales.

 

[carouselvic]

+3

 

[buler]

Great stuff Rusty, Thanks!

B

 

[Brad Bowers]

And a great big thank you from me, as well!:eusa_clap

Brad

 

[buler]

Bump for good reading and history.

B

 

[RJR]

Bump for good reading and history.

B

+1,interesting info.

 

[Mustang Mike's Hats]

A very VERY interesting read! Thanks for sharing!!

 

[RJR]

A very VERY interesting read! Thanks for sharing!!

+1

 

[moontheloon]

I offer these scans from the 1954 edition of ADVERTISING: TEXT AND CASES by Neil H. Borden, M.B.A.

I have several pages more to scan and add....

All of this is so fantastic

I’m wondering if you still have the one portion that seems to be missing ... and if so could you relaunch it ?

Very enjoyable and educational read

 

[RBH]

I do somewhere I think.... I will try to find it.

 

[RBH]

Moon, I did not find my scans [I think they were on my crashed computer] nor the pages from the book.
But I did find a digital version online. Maybe this evening I will 're-scan' and add the missing section back.
Till then here is the link.
https://babel.hathitrust.org/cgi/pt?id=mdp.39015039741908;view=1up;seq=470

 

[RBH]

I re added scans that were missing.

 

[moontheloon]

I re added scans that were missing.

fantastic

thank you !!!

can't wait to read it later

I'll probably re read the entire thing ... that's how much I enjoyed it the first time