New forum member brand (Rugged West)

Tom71 said:

Looks great!

I would take the stiff leather as a benefit in terms of longevity (and the patina-potential going with it).
For manual break-in just roll the whole jacket up repeatedly or bunch it up at will.

As to the buttons: stiff/thick leather and buttons are really a match made in hell. No solution other than just easing up the wholes by usage (you can try to gently stretch by putting a bottleneck in them, but I’d be wary to overdoe it and end up with a disfunctionally large hole).

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TartuWolf said:

-10% sale going on currently:
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Seriously considering that type 1 in thick brown pullup bison.
Or a jacket for my wife as rugged west specialize in female jackets.

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MrProper said:

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discodaft said:

Love the gold hardware on this, and the leather quality looks to punch above its weight. Honestly, a d-pocket design at this price point with the sign off from this community... fantastic combination.

One thing I wanted to mention on the business side related to the amount of custom measurements requested. Being that this is a new business and was likely found by the enthusiast community first, I'm not surprised at all that the majority of customers were requesting custom.
Now, after a few months of IG adverts or more "every person" exposure, I'd expect those requests to taper off (especially if the custom-ability isn't front and center on the product page.)

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